Month: January 2018

January 30, 2018 OdinSupport

All marketers should realize that when the market zigs you zag, meaning when the hype of a platform like Facebook in 2017 is huge you should pay more attention to the guys at the bottom trying to hold their weight like LinkedIn, Twitter, and YouTube for example. Today I want to talk to you about YouTube paid advertising. I’m just going to go over a few reasons why YouTube advertising is amazing and a few key tips to get you started.

 
So first off I want to start by saying YouTube is a fantastic A+ platform to run a paid advertising campaign on. Not all niches will have the same return so you really need to determine if youtube can be a valuable platform for you and your business. Once you have decided that YouTube is a place you want to be then it’s time to make a video. Your video should be captivating, compelling, unique and your offer should be as close to irresistible as possible. I believe that trying to provoke an emotional response can be key to holding peoples attention as well, such as controversial content “hint hint” or how ever you decide to tap into their emotion. Think of these things or when your ready to film:

 
-The first 5 seconds is extremely important. Be creative and break the ice.

-Your background or environment (make it as interesting as possible)

-The movement, motion or action taking place(such as walking someone through your place of business/people like movement)

-Props (any interesting or crazy props have proven that they can really hold peoples attention it’s a pattern interrupt) 

-Music needs to be owned or royalty free (couple great websites for royalty free music are audiojungle.com or artlist.io)

-Irresistible offer (your offer has to be incomparable)

 
So this is amazing… Did you know that google won’t even charge you if the people don’t watch past 30 seconds of your ad? Think about how much free awareness you can generate and then think about how much more likely you are to convert the people that you do end up paying the 10 cents or whatever a click for because they are truly interested. YouTube advertisement targeting can be so finely tuned or, set up super broad and that’s  what makes it amazing. You can either decide to target people searching for or watching “marketing” related videos or you can target the viewers of the EXACT video or viewers you would like to. You can also target specific geo locations. Imagine how impacting a campaign would be for a local chiropractor to GEO target everyone within 5 miles of his or her practice specifically targeting people looking for back pain relief on google. You would have to generate the video ad like “Hey I noticed your were looking at ways to relieve upper back pain real quick I want you to try this exercise with me.. felt great right? Now imagine how good you would feel if you came in for 1 free upper back adjustment! Click on the link to get your free adjustment along with 4 more excersizes like this that you can do in the comfort of your home.” BOOM get the email and follow up to generate the lead. One you make that video you have created a constant stream of income.

 

A great tool to find websites within your niche is called Display Planner on Google Adwords. It also gives you search metrics and lets you know how often your criteria gets searched so you can look into that.

 

So a quick review:

-The first 5 seconds is everything

-Make sure it breaks the normal pattern use interesting environments, props and movement to keep the viewer captivated

-Use the right music. You can find royalty free music on audiojunle.com and artlist.io

-Your offer needs to be a good one. Make it irresistible

-Use targeting and solve your target audiences problem

Finally remember to guide your audience through the process. Don’t forget to tell them to click the link because as soon as your ad ends they are going to go onto the video they were trying to watch and they are going to forget all about you. Let them know you only have 13 seconds left to click this link to get this stuff.

 
USE THIS FROMULA:

DECIDE AND DEFINE TARGET AUDIENCE > OBSERVE THEIR PROBLEMS > PROVIDE SOLUTIONS > MAKE A PROMISE

 
I have more content coming soon on targeting and re-targeting on YouTube so dont forget to subscribe to get the emails when I roll the content out because the most important part of social media marketing is being in the right places at the right times. Until next time… KEEP HUSTLING.

January 1, 2018 OdinSupport

So the first thing you are going to want to do is really take a step back and look at the platforms your are on. I usually recommend being on every platform but sometimes that isn’t always possible. Just make sure you are in the places you need to be. If your target audience is 13 to 25 YO then you need to be on Snapchat. I don’t care if you don’t like the platform or whatever your excuse is… you need to be there.

You need to ask yourself 3 questions:

1.Who is your target audience?

2.Where do they live?

3.What do they consume?

 

So once you have accounts created on the platforms you absolutely need to be on then its time to take a look at their appearances. The profile picture on all accounts should be crisp, clear, and compelling. This sounds obvious but I cant tell you how many people I have had to explain this to.

 

Take note I have noticed that sometimes a human being on a company page is more effective so you may want to try adding a face instead of a logo to your profile pic.

Make Sure your profile pictures are sized right. The average size for a face book profile picture should be around 180x180p but you can do a google search to find out what size for all the other platforms you need.

 

Next take a look at your profile banners. Same with these you are in 2018 these pictures need to be super clean clear and to the point. Make sure these are sized right as well. Facebooks recommended size is 851x315p and twitters is 1500x500p…..

 

Also here is a bit of gold. I have noticed higher conversion rates when you put a CTA pointer in the banner. Example being an arrow in the banner pointing down to the ‘Sign Up’ button on your page maybe with even a bit text beside the arrow. You get the idea, try it out.

 

Ok now its time to look at your bios. I have noticed that short bios tend to work the best for me and my clients. You want them to be short and to the point and if you can, try and add a bit of personality into it. Whether its humor heart touching.

 

Now you want to check and see if you are highly interactable. Meaning leave a bread crumb trail to all the other platforms you are on. Just because you like “twitter” the best doesn’t mean that your audience does.

Let people be able to find and follow you across all platforms and lastly if you can add a website to your profile dont forget to fill that out as well.

 

Lets move on to the content on your page. Its funny how many business owners cant figure out why people arent engaging with their profiles and then I look at their page and every single post is a sales post. “Our burger is the best in Los Angeles. Stop in today and get 10% off”.

 

This is great for people who are already in love with your product but horrible for trying to attract new customers. You need to keep your content around the 85 to 15% rule. 85% of your content should be valuable to your target audience in some way.

 

Whether you are displaying personality, building brand, or being informative. You need to give value 85% of the time. This builds leverage and gives you an opening or space into the audiences mind when you are ready to launch that 15% banger.

I am going to go into an episode on a bunch of different ways you can provide value and create good content in one of the upcoming videos. So stay tuned.

 

But for this episode just take a step back and look. Does your page communicate things like trust, honesty, authenticity, transparency… because this is what you need to stimulate TRUST.

Take a look at 5 of your top competitors in your specific niche and compare your profiles now. ARE YOU NOW A COMPETITOR? If not look for what you need to change.

 

Lastly take social media seriously everyone because although its built for fun and most all social platforms usually age up. Meaning the youth of our society defines them and then the older generations follow. But the point of the matter is around 90% of people are on some sort of social media. You need to be there and put yourself in front of them to connect, and build that relationship.

Even if I can change one persons mind to take social media more serious from here on out I will feel accomplished.

 

Alright guys thank you for watching and have a good one!